50 years of the Jaguar E-Type - part 2

Written by Kurt | Thursday, 18 August 2011 21:21

Sometime ago we posted the first post regarding the 50th anniversary of the Jaguar E-Type. Now we bumped into another promotional video from the sixties. This one was meant to lure in Americans into buying the 'most beautiful car in the world'. The film was produced by Jaguar Cars North America and is pretty stunning actually, it involves a round trip through Europe, going through glamorous Cote d'Azur towns in France, on to Austria, winding through romantic European scenery and ultimatily ending in the western countries of the USA. It's a mood-piece really, a very pleasant way of advertising; trying to lure people into buying your car without actually telling them they have to. No, they just point at the great features of the car, it's relaxed, it's elegant, it's the way advertising for a sports car should be; talking about fun. No excessive blagging about performance, why would you? You were not going to race the car on a road anyway. The blathering about prices, economy figures or safe-the-environment is not present. It's about the car, the experience, the travelling. The travelling in this advertising-documentary is done by a charming primrose yellow S1.5, which you will want to have after seeing this story. If you don't want to, then see part 2 of this film after the jump, perhaps you will have changed your mind by the end. If you haven't, you're propably a philistine!