Comparative advertising: even Fiat were at it in the 80s

Written by Kurt | Friday, 26 August 2011 11:13

FiatFord1Some time ago we had an article on Audi and BMW doing a top trumps game in the US by 'attacking' each other in their advertising and trying to convince us over the inferiority of the other's products. Comparative advertising basically, which in many countries is not allowed (anymore). Interesting to note is that this kind of behaviour among car manufacturers has been going on for ages. That it's nothing new is proven by this two-page spread you see here in this post. Found in a 1981 issue of the UK 'Motor' magazine this Fiat ad shows how comparative advertising was done in the old days. Basically with a bit more style (and wit). Fiat even take the courtesy to tell us that the Ford Cortina is a very good car!

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50 years of the Jaguar E-Type - part 2

Written by Kurt | Thursday, 18 August 2011 21:21

Sometime ago we posted the first post regarding the 50th anniversary of the Jaguar E-Type. Now we bumped into another promotional video from the sixties. This one was meant to lure in Americans into buying the 'most beautiful car in the world'. The film was produced by Jaguar Cars North America and is pretty stunning actually, it involves a round trip through Europe, going through glamorous Cote d'Azur towns in France, on to Austria, winding through romantic European scenery and ultimatily ending in the western countries of the USA. It's a mood-piece really, a very pleasant way of advertising; trying to lure people into buying your car without actually telling them they have to. No, they just point at the great features of the car, it's relaxed, it's elegant, it's the way advertising for a sports car should be; talking about fun. No excessive blagging about performance, why would you? You were not going to race the car on a road anyway. The blathering about prices, economy figures or safe-the-environment is not present. It's about the car, the experience, the travelling. The travelling in this advertising-documentary is done by a charming primrose yellow S1.5, which you will want to have after seeing this story. If you don't want to, then see part 2 of this film after the jump, perhaps you will have changed your mind by the end. If you haven't, you're propably a philistine!

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50s art in aluminium

Written by Kurt | Wednesday, 09 February 2011 15:55

astondb24kingbelgiumSome people say the 1950s were the heyday of car design and coachbuilding. They argue that nothing ever came close again in terms of style passion. When looking at two cars from that period, which were on the market in February, it's not hard to see why. The Aston Martin DB2/4 which was auctioned by Bonhams this month has a certain grandeur, even though it's not exceptionally beautiful. Same goes for the Ferrari 212 Inter Coupe which is going under the imaginery ebay hammer as we speak. In essence, though, the last one isn't really a car as it doesn't have a chassis or a drivetrain. It does, however, have some unequalled patina as it has not been 'pebble-beached'. Everything that's there is still original. Which is why it's worth examining the Ferrari and the Aston a bit further in this article.

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Car pimping 50s style

Written by Kurt | Thursday, 14 October 2010 18:00

goldhealey1958We found a rather interesting web find in an Austin-Healey 100/6 roadster, a rather special example, though, as most of it is gold plated. This big healey was an original factory project to wow visitors of the Healey stand at the 1958 London Motor Show. All the brightwork that on a standard Healey would be chrome was gold plated right down to bolts and washers keeping it fixed to the car. Even the brake discs were gold plated! It is no surprise then that british newspaper 'Express' called it "not a model of understatement." Hilarious, fifty years on you could say it is understated compared to the many gold Bentleys that go to the middle east or are raped with 25.000 inch golden wheels by footballers nowadays. Is it any good? Well let's find out.

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Singer 911: resurrection of a legend

Written by Kurt | Sunday, 19 September 2010 15:53

singer7Over the years many people have tried their hand at upgrading and beautifying old Porsche 911s, more often than not the outcome is pitiful. Ending up with 911s clad in huge plastic fenders, silly steering wheels and colours that appeared to have been chosen by Stevie Wonder. Thankfully some Porschephiles do know how to modernise a classic 911, american company 'Singer Vehicle Design' is one of them. Their recreaction of the legend from Stuttgart must be the most thorough example in the world.

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