What's going on at Hethel?
After the axis invasion of british sports car manufacturer Lotus last year, Lotus has been gradually spitting out press releases about new cars and exciting times ahead. Leader of the coup, Ferrari marketing manager Dany Bahar, who was appointed CEO of Lotus in 2009 on the other hand brought in a few Germans and Italians to support the new direction in which Lotus wants to go. But what direction? We've read many stories about Lotus badged Protons, Ferrari bashing super cars and 'luxury' Elises. On top of that Lotus' Malaysian mother-company is pushing for greater quantities and a profit. Read on, as we try to fathom the direction Lotus wants to go in future.Add a comment
A rather special Lamborghini dealership
Last week a new official Lamborghini dealership opened its doors to welcome Milan's rich and super-rich (all very thin and no doubt in designer clothes). Now, you may think, why is drivven.net reporting about this not so very exciting event. Well, simple, we love the architecture of the building in which the dealership is situated. The whole dealership has been built to mimic a Lamborghini air intake.Add a comment
Fiat Group's five-year strategy
After a few tough years for the Fiat group, 2009 for example marked a net loss of 0,8 Billion Euro, it seems the Italians are trying to get back into the fast lane with some decent strategic plans. During the 'carpocalypse' for staters they managed to snap up 20% of the Chrysler Group, which was in serious trouble at that time (still is actually, if you look at their line up). Now though, Fiat group's CEO Sergio Marchionne is trying to do a deal with our good American friend president Obama.Add a comment
Brabham is back
Really? Yes really, Brabham Racing is back. Albeit not as a racing car manufacturer but as a tuner of high-performance road cars for now only BMW cars are treated to a bit of Australian (British? German?) untastefullness.Add a comment