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New dog-leg: Porsche's new 7-speed 'box

Written by Ignatius Phayre | Tuesday, 30 August 2011 17:04
Decades after Porsche had forgotten about the good old 'dog-leg' first gear for their 911, they have come up with a new one for their new 911 (991). Not to accomodate a first gear (ideal for racing about as you don't need the first gear anyway, but changing quickly from 2nd to 3rd), but to accomodate a seventh gear (!). What Car? editor Chas Hallett's twitter thingy showed the photo above to prove it. Obviously, on many a Porschephile forum it started the following discussion: 'Why? How could it possibly add anything?' At a first glance one would immediately agree with that. Six gears are good enough, I for one have never used sixth gear in the previous 911. Perhaps that shows I'm a crap driver, but it's probably more to do with the fact that if you never go faster than 200km/h, don't like cruising and don't want to save fuel either (why would you in a sports car!), you just don't need it. Still, if you do all of those things you will certainly benefit from a seventh gear. Besides, what harm does it do?

 

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Alfa Romeo 4C: Why? What? When?

Written by Kurt | Wednesday, 30 March 2011 13:51

alfa4c-3At this year's Geneva motor show Alfa Romeo came up with what was perhaps the biggest surprise of that show. They unveiled the very appealing Alfa Romeo 4C concept car. Chances are they will put it into production in the coming years. This mid-engined 4 cylinder car is definitely an oddity in Alfa Romeo's history as Alfa Romeo never really made mass-produced mid-engined sports cars. Apart from the various Alfa Romeo 33 race cars and the ancient Tipo 512 prototype Grand Prix car we certainly can't think of any. In this article we try to find out what this new Alfa is all about and what it means for Alfa Romeo's future.

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Pics & Quotes: Mini Rocketman

Written by Kurt | Monday, 28 February 2011 21:40

rocketman0In this new 'pics & quotes' series we want to feature cars solely by images and quotes from the manufacturer. This means that we show cars in the way manufacturers would like us to perceive their cars. No rubbish writing from us, just pure, excellent, manufacturer marketing drivel, filtered down to the most cringeworthy wordbites of the press package. Wordbites that are almost always recognisable by their lengthy sentences and combination of cool and superlative words that no-one had ever before thought of using in the same sentence, let alone right next to one another. This time we have the, in our eyes, wonderful Mini Rocketman concept. Finally a Mini which really seems to have returned to its roots; it's small(er), it's cute, it's clever, it's refreshing, it's innovative and best of all it has double-hinged doors. Let's see what the accompanying press package yielded this time, all press is good press isn't it?

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Italo-Turkish delight

Written by Kurt | Tuesday, 09 November 2010 20:17

yeniceri2Maybe we have mentioned it before on here; we do not really like car tuning in the form of adding some plasticky bits and changing the exhaust for something the size of a dustbin. No, really, we think it's quite ridiculous to spend money on something that doesn't make you go any faster on a winding road or that doesn't necessarily make you look any better when driving about through Monaco. Of course, beauty is in the eye of beholder but we have the conviction there are limits to what is good and what is not. This time, we think we have actually found a tuned car that actually has made the (our) grade; the Lamborghini Murcielago LP640 Yeniceri Edition by Unicate.

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The 4 Audi rings; now on your local monument

Written by Kurt | Thursday, 07 October 2010 14:35

audiringsIn today's world of car manufacturing it looks like manufacturers are less and less able to distinguish their brands with the cars they make. Obvious reasons are standardisation of production and the endless sharing of chassis platforms with other car manufacturers. So what to do to stand out from the crowd? Well, it's obvious, increase marketing communication spend and make sure the brand is perceived rather differently. Enter Audi, known for many spectacular communication ideas and one of the biggest advertising budgets in the business spending about $90 million alone in North America (according to Nielsen Monitor-Plus). Creative Agency 'Access Agency' made a proposal of what to do with the four famous Audi rings.

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